Barres Vitaline

2 years of intense work to bring you exceptional bars

A lot has happened at Vitaline since our last blog post (2 years ago!). We have been very busy with daily work and haven't kept you informed enough, very sorry about that!

During these 2 years: departure of a co-founder, enormous work to adapt to successive crises (raw materials crisis following the war in Ukraine, funding crisis, then inflation crisis...), launch of Founders Legion... A lot, a lot of things.

We are coming out of this very intense phase focused on internal matters, and we will tell you more in the coming weeks...

But here, the topic is our new bars.

For those in a hurry, in summary

  • Proud members of the Vitaline Daily range
    Complete nutrition, excellent and balanced nutritional profiles, suitable for healthy snacking, as a meal complement or in its entirety, and at any time of the day (no “active” stimulating ingredients or anything else).

  • Huge progress on texture and taste
    Compared to previous bars, our most visible progress is in texture and taste.

  • These bars are nutritionally excellent
    We produce them because we have achieved a result that is evidently the best nutritionally in comparable categories.

  • Pilot versions already available
    … Full-scale production available for pre-order by September 2


Here are the details!

Let's go, here are the new stars:


4 Vitaline bars in their packaging

These bars will replace our bars released in 2020, which we no longer produce (stock available until around September-October); so this is our new range of 100% plant-based bars!

You may have already seen them on vitaline.fr, we opened sales a few days ago:

  • Cacao - Hazelnut
  • Cranberry - Flax Seeds
  • Tomato and Herbs of Provence
  • Curry - Pumpkin Seeds

  • We hope you will love them as much as we do!

    Internally and with our close ones, they are a hit!


    Softer texture and tastier flavor!

    We have changed our production process to obtain bars that are softer and less dense than those in our current range.

    We have also worked hard to offer you attractive and tasty flavors! Let yourself be tempted by our Cacao-Hazelnut bar for your quick breakfast, or our Tomato bar for your 6 PM aperitif craving!

    Our blind tests went from ratings of 5 to 6/10 on the old bars, to ratings of 8.5 to 9.5/10 on the new ones... Needless to say, we are moving to a new dimension!

    4 Vitaline bars without packaging

    ... Nutrition without compromise!

    We have worked on the formulas to meet our Vitaline promise: excellent nutritional values, and even evidently the best nutritional values in comparable categories.

    You will find the detailed nutritional values, ingredient lists, and vitamin and mineral contributions on the product pages.

    In summary, our new bars are:

    • Nutritionally balanced: one bar (200 kcal) provides 10% of the Reference Nutritional Values in macro and micro nutrients (with the usual Vitaline adjustments: we lower the sugar a bit, increase fiber, proteins, and most vitamins and minerals…)
    • Excellent macro-nutrient profiles and sources
    • Rich in proteins (100% plant-based), 10g per bar… and from high-quality, very complete and digestible sources
    • High in fiber: from 8g to 11g per bar
    • Sources of 28 vitamins and minerals
    • Sources of omega 3
    • Low in sugars… and this is very rare for bars without sweeteners! (and also sooo good!)
    • Nutri-Score A (calculated with the updated 2023 method)

    In addition to these purely nutritional arguments, these bars are:

    • 100% plant-based
    • Mainly made from whole grains & seeds
    • Low GI
    • Super digestible
    • Provide good satiety

    Don't wait any longer, you can order with confidence!

    You can already order the entire new range:

    • The Pilot versions (white neutral film, industrial adjustment series) are in delivery! (10% discount on series versions)
    • The series versions (final printed film) will be delivered from September 2, 2024!

    We are in the Pilot Program phase and are particularly listening to your feedback on these new bars. Please prioritize either our forum (here), or customer reviews (you will receive the link by email 10 days after ordering) to share publicly with our other customers. This is very important to us, as these product categories are very crowded, your feedback helps us stand out.

    Thank you in advance!... and see you soon for more exciting news!